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  • Case Study

The Mobility Method: how Jen Esquer financed her dream home

Client

The Mobility Method

Category

Agency

Their Story

Jen Esquer works alongside her husband, Dominic Fraboni, along with a great team who are on a mission to positively impact people’s physical health.

They aim to support individuals through their various memberships, challenges and courses which are focused on mobility, prevention, and diagnosis on restrictions relating to movement.

Their Goal

With Jen’s affiliations with household brands including Genius and Vivo Barefoot, the team was set on leveraging her significant social media presence to gain traction and increase profits.

Jen and Dominic had several personal goals in mind – including buying a house – and also intended to sustain business profitability by self-funding an app to improve the growth and trajectory of the business model.

Their Outome

Their recently-launched physical product, the Optimal Body To Go Kit, saw some incredible growth alongside Jen’s far-reaching online presence. With the help of CleverProfits in shaping their long-term financial strategy.

The Results

  • They were able to purchase their dream home and perform renovations including an in-house studio and gym to facilitate content.
  • They made $1.1 million in cash sales in 2021 and gained a 21% pre-tax profit margin while investing in many non-recurring costs on their new studio and home gym.
  • Revenue growth year-on-year increased reached 32%.

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