True Profit vs. True Profitability: A Founder’s Guide (with Industry Playbooks for Med Spas, Agencies, and Coaches)
Quick overview for busy humans True Profit is what’s left over for owners after paying all operating costs, market‑rate owner pay, taxes, debt service, and necessary reinvestment (CapEx + working capital). True Profitability is the repeatable margin you can expect each month/quarter after normalizing for seasonality and one‑offs.Bank balance ≠ profit. CleverProfits installs a simple […]