Why YOU Need a CFO: A Satirical (But Serious) Guide for Business Owners

TL;DR (For the Busy, Brilliant, and Mildly Caffeinated) Let’s Be Honest: Are You Asking a Plumber to Fly a Fighter Jet? Imagine this: your sink is leaking, so you call your favorite plumber. They arrive with a toolbox, diagnose the drip, and fix it. Stellar. Now imagine strapping that same plumber into an F-16 and […]
What Does a CFO Do in a Company (and in Your Industry)?

Introduction “Most CFOs count your money. We multiply it.” At Clever Profits, we don’t exist to “do the same thing, but better.” We exist to do what others don’t because we think about business in a way most finance professionals never will. For too long, CFOs have been thought of as number crunchers or spreadsheet […]